Caliber 1 Media™ Music & Entertainment Division
Caliber 1™ is a "first of its kind" music and entertainment division within a major online ad network. Leveraging CPX Interactive's access to unparalleled online reach and cutting edge marketing strategies, Caliber 1™ is redefining how the entertainment industry reaches today's online audience.
The division grew organically out of a focus on the network's ability to deliver some of the most sought after psychographic groups on the Internet:
Social Networkers · Music Downloaders · Online Gamers · Entertainment Consumers
Caliber 1™ specialty units:
Ultimate Media Display™
With the Ultimate Media Display™, Caliber 1 Media™ takes online music and entertainment advertising to the "next level." These fully interactive ad units mirror the functionality of a top notch media landing page.
Music Samplers
Music Sampler ad units represent the cutting edge of music industry online marketing. These are standard size "in-page" banners that contain fully integrated music players. A visitor to a site where a Music Sampler is served immediately hears a sample of the artist's music and sees the artist-related images and copy, which may present information about releases, tours, contests, etc...