PUBLISHER FACING FEATURES

• Real-time reporting

• Industry's highest-level traffic analysis tools

• Dedicated "hands-on" account management to create custom solutions for individual pub needs

• Strategic consultation: i.e. understanding how geography, ad units, and user frequency affect eCPM

• Virtual CPM floors provide ability to default impressions (at given floor rate) to a 3rd party ad network, or pass ad call back to publisher's server