CPX Media - MAIN

With more then ten years of experience making interactive campaigns work, CPX Interactive understands how to coordinate a myriad of campaign elements to drive maximum unified efficiency. For campaigns that touch today’s hot-buttons like video, mobile and social, audience targeting and scalable distribution, CPX Media provides top notch campaign execution, analysis and optimization.

Dedicated Account Management

The heart of our CPX Media division is the hands-on dedicated performance optimization of our world-class account management team. CPX campaigns are churned through a continuous cycle of planning, execution, optimization, reporting and analysis – each leveraging the company’s unparalleled scalability. Real life optimization specialists work 24/7 to keep campaigns learning, scaling and performing at every point on the cycle.

Continual campaign performance updates and insights
Ongoing optimization across array of campaign specific metrics

Audience Targeting

Offline data is compiled from 100's of public sources and scrubbed through legacy-level databases.

Correlations are drawn to millions of known IP addresses.

Tight IP Audience Zones are created and targeted by correlation to desired campaign elements.

CPX serves more than 2.8 million impressions every minute. This extensive pool of 1st party data is used for behaviorial segmenting.
CPX partners with every major supplier of 3rd party data and integrates their data assets in targeting your audience.
The Result: A unique and targetable data pool to be applied against CPX’s vast audience reach.

1st party data + network analytics + enormous scale = custom audience channels
General audience channels then aggressively ‘optimized down’ to those most efficient sites

Mobile Display Strategies

Moversa, a division of CPX Media, delivers scalable mobile inventory and solutions on a global level.

Mobile Units Banners Interstitials Video Rich Media	Environments Publisher WAP Sites Mobile Optimized Web Mobile Apps Mobile Games
Mobile Apps & Games Reach connected users on applications downloaded on their devices. Embedded ads in games, social applications and tools provide for a prime environment to reach desired audiences.	Mobile Targeting Handset/Device/Operator type Demographic Geographic/Geo-fencing Publisher Channels and Direct Publisher

for more information visit: www.moversa.com

Lead Acquisition Strategies

Affiture is an affiliate network division of CPX Interactive, focused on driving qualified leads and conversions for ROI-minded direct marketing clients.

For more information visit: www.affiture.com

Video Display Strategies

More than 20MM daily impressions are served on our private marketplace of unduplicated and exclusive video inventory publishers. From pre-, post- and mid-role in-stream inventory to rich media in-banner and integrated mobile video, we have access to scalable pools of the best video inventory on the internet. We also pride ourselves on creating customizable video units that incorporate social media and other user engagement elements.

:15 and :30 pre-,mid-,& post-roll placement
Scalable global in-stream video inventory
Significant mobile video inventory
Customizable video ad units