Statistiche accessi CPX Data - Main

 

CPX Interactive serves more than three billion online ad impressions every day. The learning garnered from this kind of sustained access to scalable data fuels every CPX advertising campaign. CPX Data is the part of the company where the massive crunching and correlations of every kind of data (1st party, 3rd party, client supplied) are  orchestrated and packaged. Data crunched for the benefit of advertisers’ campaigns (and publisher learning) include behavioral, IP audience targeting, contextual signals and much more. 
 
Data Management Services
DataStomp is an internal Data Management Platform (DMP) and division  of the company dedicated to synthesizing and leveraging the data garnered from the more than 3 billion online ad impressions the company serves every day.

In addition to new levels of value offered to advertisers, DataStomp allows CPX to offer its publishing partners the ability to gain and leverage true insights into their audiences with an increased level of detail regarding interests and behaviors. Publishers can, in turn, offer these insights to their own advertisers, increasing the value of their inventory, resulting in increased ad revenue. Additionally, publishers can now opt into a data selling network, further opening up additional revenue streams from their audience data.

  • 1st party data from thousands of quality publishers
  • Unique data products:
    • IP Audience Data
    • Contextual Signals
    • Cookie-based segments
  • 3rd party integration with every major data supplier
  • Data supplied to:
    • DMPs
    • Trading Desks
    • Networks
    • Agencies