Exchanges

CPX Interactive believes that the open exchange model has developed as a most efficient way to identify and deliver actual value for both premium and non-premium (or "long tail") display inventory.

The early success of a high profile exchange like Right Media, and the subsequent endorsement of the model by a major interactive player like DoubleClick (by virtue of its announcing the creation of the DoubleClick Advertising Exchange) have set the stage for a proliferation of display advertising exchanges. While many other "top-tier" ad networks continue to show a reluctance to embrace an "open" platform, CPX believes that advertisers and publishers benefit most by the open competition delivered by this model.

CPX will continue to engage these exchanges, both large and small, by bringing a healthy stable of advertisers and publishers to the table... and becoming a default 'market maker' for them.

What we're saying about them:
"We are extremely excited about what is happening in the online advertising vertical, and in the ad network space, specifically," says CPX CEO, Mike Seiman. "We think that 2007 represented a breakout year for the real-time exchange model. Ad Networks that refuse to adapt will quickly become obsolete."

What they're saying about us:
"CPX is quickly becoming a major ad network player and has fully embraced our service as part of its strategic effort to meet client needs," said Michael Rubenstein, Vice President and General Manager of the DoubleClick Advertising Exchange, "In bringing significant access to quality advertisers to the table, CPX becomes an instant 'market maker', helping to create the liquidity that will contribute to the success of the Exchange when it is launched commercially."