Traditional Targeting
While the primary reason to use an ad network is to achieve scalable reach at the most efficient pricing, we certainly understand the desire to preselect certain audience attributes at the outset of a campaign. So, in addition to the "next-level" audience targeting tools described below, CPX Interactive can absolutely set all of the traditional network filters, including targeting by geography, day-part, ISP, browser and demographic and psychographic attributes.

Performance Targeting
CPX campaigns are designed to proactively "find" the audience that delivers the highest possible Return On Investment (ROI), and deliver impressions to members of that audience as efficiently as possible. In this way, campaigns quickly "ratchet down" both placement and cost efficiency in real-time. From the first impression, the system quickly compiles data on a campaign's real-time performance and ad placements are shifted toward sites where it is converting best...and away from those where it is not.

Behavioral Targeting
Brands and agencies, alike, have come to understand that by tagging a user with an unobtrusive coded identifier -- often known as a "pixel" or "cookie" -- we can virtually "follow" them around the Internet and place ads in front of them that correspond to the behaviors they have proactively demonstrated.

Site Visit Retargeting
Users who have visited an advertiser's website or landing page are retargeted and "reminded" of their interest, as they visit other sites across the CPX Interactive network.

Segment Retargeting
Users who have visited CPX network sites within a desired segment are specifically targeted with advertiser's messaging as they visit other sites across the CPX Interactive network.

Sample Segments include: