OVERVIEW
strategy + distribution
CPX Interactive is redefining the ad network landscape. By layering ROI-driven strategies on top of its own global distribution model, the company offers clients more than just the promise of a successful campaign-we actually possess the means to deliver a successful campaign.
"what makes CPX different?"
The best answer may lie in how we describe ourselves- a progressive online ad network and global marketing company. Let's break that down:
progressive (philosophy)
Dictionary.com defines "progressive" as "...favoring or advocating progress, change, improvement or reform, as opposed to wishing to maintain things as they are...." This describes CPX perfectly.
From our early embrace of the social media space, the open exchange model, dynamic pricing and 100% inventory monetization to our development of a dedicated music and entertainment division (Caliber 1 Media™), a philanthropic division (CPXample™), industry-leading conversion-oriented campaign creative and multiple advertiser offerings, CPX Interactive continues to push the envelope of what it means to be an ad network.
online ad network (distribution)
Ultimately, the CPX network is a nexus of quality advertisers and publishers, all leveraging the collective strength, reach and efficiency of a progressive online marketing powerhouse. Advertisers leverage the network to receive optimized global reach at dynamically efficient pricing, while publishers realize the benefit of our 100% inventory-fill philosophy.
advertiser offerings include:
run of network (most impressions / lowest costs)
Leverage the network's global reach and ability to monetize "long-tail" inventory to deliver unparalleled scalability at the lowest available costs.
targeted run of network (reach only your audience)
Layer powerful "next-level" targeting capabilities on top of RON strategies to create campaigns that virtually define your target audience, on the fly.
premium network (the best for the best)
Create "channel-targeted" campaigns, with full transparency, from a list of 200 of the highest profile websites on the Internet.
hybrid offering (the best of both worlds)
Target your "premium" audience on "premium" sites, then retarget the same users in RON campaign...at significantly lower cost.
global (reach)
The ad network serves more than 27 billion global impressions to over 200 million unique users across more than 6,000 publisher websites in more than 60 countries every month. In fact, to meet the demands of its ever-growing stable of global clients, 2008-09 will see offices opened in Italy, Spain, Turkey, Argentina and China.
marketing company (strategy)
CPX enjoys a unique position in its understanding of how marketing success can be achieved (and often redefined) by leveraging the ever-unfolding truths of the Internet. While traditional online ad networks are all about distribution, CPX Interactive believes that client relationships are about more than simply serving ads. CPX understands that its ability to service clients will ultimately be judged by its ability to internalize and deliver on a client's specific goals.
CPX Interactive creates interactive online campaigns that are designed to build brand awareness and deliver on ROI goals. CPX strategic services range from conversion-oriented creative development to more campaign-specific strategies, such as "immersion" and "long-tail" branding.
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